M&A Deal Summary

Rather Outdoors Acquires Strike King Lure Co.

On November 6, 2017, Rather Outdoors acquired retailer Strike King Lure Co.

Acquisition Highlights
  • This is Rather Outdoors’ 1st transaction in the Retail sector.
  • This is Rather Outdoors’ 1st transaction in the United States.
  • This is Rather Outdoors’ 1st transaction in Tennessee.

M&A Deal Summary

Date 2017-11-06
Target Strike King Lure Co.
Sector Retail
Buyer(s) Rather Outdoors
Deal Type Add-on Acquisition

Target

Strike King Lure Co.

Collierville, Tennessee, United States
Strike King Lure Co. is a supplier of branded fishing lures, sunglasses, and other fishing accessories. The company's innovative product portfolio includes wire baits, hard and soft plastic lures, terminal tackle, sunglasses, and related fishing accessories. Headquartered in Collierville, Tennessee

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Rather Outdoors

Springfield, Missouri, United States

Category Company
Sector Consumer Products
DESCRIPTION

Rather Outdoors is an outdoor consumer products company with a portfolio of brands, including Lew’s, Strike King, and Hunters Specialties. Rather Outdoors supplies branded fishing and hunting gear and accessories through the mass market, sporting goods, and specialty outdoor channels. Rather Outdoors is based in Springfield, Missouri.


DEAL STATS #
Overall 1 of 4
Sector: Retail M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
State: Tennessee M&A 1 of 1
Country: United States M&A 1 of 3
Year: 2017 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-06 Southern Plastics Co.

Eufaula, Alabama, United States

Southern Plastics Co., Inc. is a manufacturer of soft plastic lures utilizing a unique variety of scents, additives, and colors supported by industry-leading operational capabilities. Southern Plastics Co., Inc. is based in Eufaula, Alabama.

Buy -