M&A Deal Summary

Randall-Reilly Acquires Smart Rhino Labs

On March 22, 2018, Randall-Reilly acquired marketing company Smart Rhino Labs

Acquisition Highlights
  • This is Randall-Reilly’s 1st transaction in the Marketing sector.
  • This is Randall-Reilly’s 1st transaction in the United States.
  • This is Randall-Reilly’s 1st transaction in Utah.

M&A Deal Summary

Date 2018-03-22
Target Smart Rhino Labs
Sector Marketing
Buyer(s) Randall-Reilly
Deal Type Add-on Acquisition

Target

Smart Rhino Labs

Draper, Utah, United States
Smart Rhino Labs is a provider of B2B data and data-driven marketing services, media and events for the trucking, construction, agriculture and additional industrial markets.

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Buyer(S) 1

Buyer

Randall-Reilly

Tuscaloosa, Alabama, United States

Category Company
Founded 1934
Sector Marketing
DESCRIPTION

Randall-Reilly is a provider of data and data-driven marketing solutions for industrial end markets including heavy-duty trucking, construction equipment, agricultural equipment, and machine tools. Randall-Reilly’s unique data assets and highly customizable digital marketing solutions enable clients to identify and target sales, marketing, and recruiting prospects. Randall-Reilly was founded in 1934 and is based in Tuscaloosa, Alabama.


DEAL STATS #
Overall 1 of 5
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 3
State: Utah M&A 1 of 2
Country: United States M&A 1 of 4
Year: 2018 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-29 Transportation Data Source

Salt Lake City, Utah, United States

Transportation Data Source is a provider of software for transportation industry to have single source for information on fleets. Transportation Data Source is based in Salt Lake City, Utah.

Buy -