M&A Deal Summary

Rakuten Affiliate Network Acquires Media Forum

On September 25, 2012, Rakuten Affiliate Network acquired media company Media Forum from Prospector Equity Capital

Acquisition Highlights
  • This is Rakuten Affiliate Network’s 1st transaction in the Media sector.
  • This is Rakuten Affiliate Network’s 2nd transaction in the United States.
  • This is Rakuten Affiliate Network’s 1st transaction in Utah.

M&A Deal Summary
Date 2012-09-25
Target Media Forum
Sector Media
Buyer(s) Rakuten Affiliate Network
Sellers(s) Prospector Equity Capital
Deal Type Add-on Acquisition
Advisor(s) Petsky Prunier
Agile Equity LLC (Financial)

Target

Media Forum

Salt Lake City, Utah, United States
Media Forum, Inc. (dba MediaForge) is a display advertising and retargeting company that bases its business model on Consumer Engagement, aligning its goals with advertisers’ goals by using a metric that measurably increases site conversions.

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Buyer(S) 1

Buyer

Rakuten Affiliate Network

New York, New York, United States
Category Company
Founded 1996
Sector Internet Software and Services
DESCRIPTION

Rakuten Affiliate Network is an online marketing solutions provider in US.

DEAL STATS #
Overall 2 of 3
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Utah) 1 of 1
Country (United States) 2 of 2
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-04 Traffic Strategies.Com

Tampa, Florida, United States

Traffic Strategies.Com LLC is a privately held online lead generation firm.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-28 DC Storm

Brighton, United Kingdom

DC Storm Ltd is a provider of digital marketing technology solutions.

Buy -

Seller(S) 1

SELLER

Prospector Equity Capital

Park City, Utah, United States
Category Private Equity Firm
Founded 2002
Size Small
Type Sector Agnostic
DESCRIPTION

Prospector Equity Capital is a private equity firm that targets smaller, middle-market company investments in the Western US. The Firm has a particular interest in opportunities located in Utah, Wyoming, Idaho, Arizona, and California. Prospector is a generalist investor with interest in a broad range of industries including technology, healthcare, software, communications, and manufacturing. The Firm's target investment size is $500,000 to $4 million in businesses at or near profitability. Prospector Equity Capital was formed in 2002 and is based in Park City, Utah.

DEAL STATS #
Overall 2 of 4
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Utah) 2 of 3
Country (United States) 2 of 4
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-04-22 NetVision

American Fork, Utah, United States

NetVision Inc. provides software that increases network security and reduces the cost of managing network directories.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-01 Cymphonix

Sandy, Utah, United States

Cymphonix Corp. develops software applications that optimize the throughput and functionality of IP networks by quickly prioritizing network traffic and controlling or blocking bandwidth allocated to wasteful or dangerous applications.

Sell -
Mergr

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