Add-on Acquisition • Internet Software and Services

Rakuten Acquires Ebates Performance Marketing

On September 9, 2014, Rakuten acquired internet software and services company Ebates Performance Marketing for 1.0B USD

Acquisition Context
  • This is Rakuten’s 7th transaction in the Internet Software and Services sector.
  • This is Rakuten’s 2nd largest (disclosed) transaction.
  • This is Rakuten’s 3rd transaction in the United States.
  • This is Rakuten’s 2nd transaction in California.

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M&A Deal Summary

Date September 9, 2014
Target Ebates Performance Marketing
Sector Internet Software and Services
Buyer(s) Rakuten
Deal Type Add-on Acquisition
Deal Value 1.0B USD
Advisor(s) Qatalyst Partners (Financial)

Target Company

Ebates Performance Marketing

San Francisco, California, United States
Ebates,is a provider of membership-based online cash-back site and offers a robust platform that drives e-Commerce for retailers. Ebates has over 2,600 enterprises across a variety of retail formats and product genres in its network, including major e-Commerce sites, other retailers with significant e-Commerce operations, and online travel agencies
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Buyer Overview 1

Buyer

Rakuten

Tokyo, Japan

Category Company
Founded 1997
Sector Internet Software and Services
Employees29,334
Revenue 2.28T JPY (2024)
DESCRIPTION
Rakuten office in Tokyo, Japan.
Rakuten office in Tokyo, Japan.

Rakuten is an internet services company. Rakuten provides a variety of consumer and business-focused services including e-commerce, eBooks & eReading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten Group is expanding globally and currently has operations throughout Asia, Europe, the Americas, and Oceania. Rakuten was founded in 1997 and is based in Tokyo, Japan.


Deal Context for Buyer #
Overall 11 of 24
Sector: Internet Software and Services 7 of 11
Type: Add-on Acquisition 11 of 22
State: California 2 of 4
Country: United States 3 of 7
Year: 2014 3 of 3
Size (of disclosed) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-12 Slice Technologies

Palo Alto, California, United States

Slice Technologies is a provider of online shopping organizational service. Slice Technologies was founded in 2010 and is based in Palo Alto, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 OverDrive

Cleveland, Ohio, United States

OverDrive is a global digital distribution platform, supplying a catalog of eBooks, audiobooks, music, and streaming video to 30,000 libraries, schools, and retailers worldwide. OverDrive was founded in 1986 and is based in Cleveland, Ohio.

Buy $410M