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M&A Deal Summary

Raine and WPP Acquire Vice Media

On April 5, 2011, merchant bank Raine and WPP acquired media company Vice Media

Acquisition Highlights
  • This is Raine’s 1st and WPP’s 11th transaction in the Media sector.
  • This is Raine’s 1st and WPP’s 15th transaction in the United States.
  • This is Raine’s 1st and WPP’s 8th transaction in New York.
Investment Fate
  • Vice Media was sold to a consortium of buyers in 2017.
  • Vice Media went bankrupt in 2023.
  • Vice Media was sold to a consortium of financial buyers in 2023.

M&A Deal Summary
Date 2011-04-05
Target Vice Media
Sector Media
Buyer(s) Raine
WPP
Deal Type Joint Venture

Target

Vice Media

Brooklyn, New York, United States
Vice Media office in Amsterdam, the Netherlands.
Vice Media office in Amsterdam, the Netherlands.
Vice Media is a media company that engages in print, event, music, online, television (TV), and feature film business activities in the United States and internationally. Vice Media was founded in 1994 and is based in Brooklyn, New York.

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Buyer(S) 2

Buyer

Raine

New York, New York, United States

Investor Investor Investor Investor Investor

Category Merchant Bank
Founded 2009
PE ASSETS 2.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

The Raine Group is a global merchant bank focused on advising and investing in businesses operating in the digital, media & entertainment and sports & lifestyle sectors. Raine's investment arm looks to invest $5 to $80 million per transaction. The Raine Group was formed in 2009 and is based in New York City.

DEAL STATS #
Overall 2 of 16
Sector: Media M&A 1 of 4
Type: Joint Venture M&A Deals 1 of 1
State: New York M&A 1 of 4
Country: United States M&A 1 of 14
Year: 2011 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-08 Jagex

Cambridge, United Kingdom

Jagex is a video game developer and publisher focused on creating a deep and engaging living game on PC and mobile. Its flagship RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly active worlds, and community-focused development ethos empowers players to have a real say in how each game is shaped. Jagex was founded in 2000 and is based in Cambridge, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-24 OpenSky

New York, New York, United States

OpenSky is a e-commerce platform curated by celebrities and experts.

Buy -
Buyer

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.

DEAL STATS #
Overall 36 of 95
Sector: Media M&A 11 of 16
Type: Joint Venture M&A Deals 2 of 3
State: New York M&A 8 of 12
Country: United States M&A 15 of 32
Year: 2011 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-07-29 Ipsos MRBI

Blackrock, Ireland

Ipsos MRBI Ltd. is a polling and research company.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-19 Commarco

Hamburg, Germany

Commarco (formerly Scholz & Friends Group, 'S&F') is one of the leading advertising and marketing communications groups in Germany

Buy -
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