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M&A Deal Summary

Rain Acquires Uptop

On November 12, 2025, Rain acquired internet software and services company Uptop

Acquisition Highlights
  • This is Rain’s 1st transaction in the Internet Software and Services sector.
  • This is Rain’s 1st transaction in the United States.
  • This is Rain’s 1st transaction in New York.

M&A Deal Summary
Date 2025-11-12
Target Uptop
Sector Internet Software and Services
Buyer(s) Rain
Deal Type Add-on Acquisition

Target

Uptop

New York, United States
Uptop is a platform that helps sports teams and brands enhance fan engagement through loyalty and rewards programs. It allows organizations to launch co-branded payment cards, offer personalized rewards such as NFTs, merchandise, tickets, and VIP experiences, and track the impact of these rewards on fan activity and sponsor ROI. The company simplifies the integration of loyalty programs by connecting everyday purchases to crypto-backed rewards without requiring complex technology changes, enabling brands to drive revenue, retention, and meaningful fan interactions. Uptop is based in New York.

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Buyer(S) 1

Buyer

Rain

New York, New York, United States
Category Company
Founded 2021
Sector Information Technology
DESCRIPTION

Rain is a fintech company that specializes in infrastructure for moving digital money, particularly stablecoins at scale, by enabling enterprise-grade issuance of payment cards, wallets, and payment programs. Rain was formed in 2021 and is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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