M&A Deal Summary

Radius Global Market Research Acquires 7th Sense

On December 9, 2024, Radius Global Market Research acquired marketing company 7th Sense

Acquisition Highlights
  • This is Radius Global Market Research’s 2nd transaction in the Marketing sector.
  • This is Radius Global Market Research’s 2nd transaction in the United States.
  • This is Radius Global Market Research’s 1st transaction in Michigan.

M&A Deal Summary
Date 2024-12-09
Target 7th Sense
Sector Marketing
Buyer(s) Radius Global Market Research
Deal Type Add-on Acquisition

Target

7th Sense

Bingham Farms, Michigan, United States
7th Sense is a full-service market research firm that brings insights to life through innovative and foundational research methods. 7th Sense was founded in 2002 and is based in Bingham Farms, Michigan.

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Buyer(S) 1

Buyer

Radius Global Market Research

New York, New York, United States
Category Company
Founded 1960
Sector Marketing
DESCRIPTION

Radius is a custom research firm specializing in data and market research that enable brands to make more informed product development, advertising, and other strategic business decisions. Radius Global Market Research was founded in 1960 and is based in New York City.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Michigan) 1 of 1
Country (United States) 2 of 2
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-17 Strive

London, United Kingdom

Strive is a market research and insight agency that helps their global clients reach their full potential through enhanced insight and consulting capabilities. Combining existing knowledge, primary research, and big data with consultative problem-solving and compelling communication techniques Strive helps brands convert research insights into meaningful opportunities that they inspire their clients to deliver on. Strive was founded in 2015 and is based in London, England.

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