M&A Deal Summary

R3 Acquires Adbrands

On June 18, 2022, R3 acquired marketing company Adbrands

Acquisition Highlights
  • This is R3’s 1st transaction in the Marketing sector.
  • This is R3’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2022-06-18
Target Adbrands
Sector Marketing
Buyer(s) R3
Deal Type Add-on Acquisition

Target

Adbrands

London, United Kingdom
Adbrands assesses more than 1,000 advertisers, brands, and agencies, and tracks account management for the world's leading brands and companies. Adbrands was formed in 1998 and is based in London.

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Buyer(S) 1

Buyer

R3

New York, New York, United States

Category Company
Founded 2002
Sector Marketing
DESCRIPTION

R3 is a global, regional, and local consultancy group focused on improving the effectiveness and efficiency of marketers and their agencies. The group enables its clients to achieve a competitive edge and a better return on investment from agencies, media and marketing spend. R3 was formed in 2002 and is based in New York, New York.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2022 M&A 1 of 1