Add-on Acquisition • Marketing

QYOU Media Acquires Chtrbox

On June 1, 2021, QYOU Media acquired marketing company Chtrbox

Acquisition Context

This is QYOU Media’s 1st transaction in the Marketing sector.
This is QYOU Media’s 1st transaction in India.

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M&A Deal Summary
Date	June 1, 2021
Target	Chtrbox
Sector	Marketing
Buyer(s)	QYOU Media
Deal Type	Add-on Acquisition

Target Company

Chtrbox

Mumbai, India

Chtrbox is a provider of data-driven influencer marketing, powering India's top brands to tell great stories at scale. Chtrbox offers brands a massive diverse pool of over 300,000 influencers, from celebrities and digital stars to micro-influencers, mom bloggers, and campus-based creators. Chtrbox has delivered campaigns for many of the top brands in India including P&G, Amazon, Flipkart, HP, and dozens more. Chtrbox was founded in 2016 and is based in Mumbai, India.

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Buyer Overview 1

Buyer

QYOU Media

Toronto, Ontario, Canada

Category	Company
Sector	Media
Revenue	31M CAD (2024)

DESCRIPTION

QYOU Media specializes in networks, original shows, and influencer marketing that operates in India and the United States producing and distributing content created by social media stars and digital content creators. QYOU Media is based in Toronto, Ontario.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 2
Country: India	1 of 2
Year: 2021	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-10-20	Maxamtech Digital Ventures Pune, India Maxamtech Digital Ventures powers gaming for large business houses, OTTs , Telecoms to retain, engage and monetize their existing user base via Games 360 platform and innovative gaming formats for all gamers and age groups. Maxamtech Digital Ventures was formed in 2017 and is based in Pune, India.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-10-20

Maxamtech Digital Ventures

Pune, India

Maxamtech Digital Ventures powers gaming for large business houses, OTTs , Telecoms to retain, engage and monetize their existing user base via Games 360 platform and innovative gaming formats for all gamers and age groups. Maxamtech Digital Ventures was formed in 2017 and is based in Pune, India.

Buy

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