M&A Deal Summary

Quotient Technology Acquires Crisp Media

On May 2, 2017, Quotient Technology acquired marketing company Crisp Media from Meritage Funds for 33M USD

Acquisition Highlights
  • This is Quotient Technology’s 2nd transaction in the Marketing sector.
  • This is Quotient Technology’s largest (disclosed) transaction.
  • This is Quotient Technology’s 3rd transaction in the United States.
  • This is Quotient Technology’s 1st transaction in New York.

M&A Deal Summary
Date 2017-05-02
Target Crisp Media
Sector Marketing
Buyer(s) Quotient Technology
Sellers(s) Meritage Funds
Deal Type Add-on Acquisition
Deal Value 33M USD

Target

Crisp Media

New York, New York, United States
Crisp Media, Inc. (dba Crisp Mobile) is a mobile marketing and advertising company that delivers interactive campaigns across all devices, web browsers and app platforms. Crisp simplifies creative development for agencies, streamlines ad serving for publishers and unifies advertising campaign reporting for media buyers and brands. Crisp Mobile was established in 1999 and is headquartered in New York.

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Buyer(S) 1

Buyer

Quotient Technology

Salt Lake City, Utah, United States
Category Company
Founded 1998
Sector Internet Software and Services
Revenue 289M USD (2022)
DESCRIPTION
Quotient technology office in Mountain View, California.
Quotient technology office in Mountain View, California.

Quotient Technology is an online digital promotion and media platform that connects brands, retailers, and consumers. The company distributes digital coupons and media through a variety of products, including digital printable coupons, digital paperless coupons, coupon codes, and card-linked offers. Quotient Technology was founded in 1998 and is based in Salt Lake City, Utah.

DEAL STATS #
Overall 4 of 7
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 4 of 7
State (New York) 1 of 1
Country (United States) 3 of 4
Year (2017) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-02 Shopmium SAS

Paris, France

Shopmium SAS is a cloud based mobile mobile receipt scanning and cash-back app platform.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-01 Ahalogy

Cincinnati, Ohio, United States

Ahalogy is a marketing firm that delivers premium content across social media channels for consumer packaged goods (CPG) brands. Ahalogy is based in Cincinnati, Ohio.

Buy $20M

Seller(S) 1

SELLER

Meritage Funds

Arvada, Colorado, United States

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1998
PE ASSETS 1.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Meritage Funds is a private investment firm focused on growth equity opportunities. The Firm targets companies that deliver tech-based services that leverage recurring revenue business models. Areas of interest include businesses that 'enable communications, deliver content, and facilitate commerce'. Prospective transaction situations include direct equity financings, recapitalizations, control acquisitions, consolidations, restructurings, spin-outs and management buy-outs. Meritage typically looks to commit $3 to $20 million over the lifecycle of an investment. Meritage Funds was formed in 1998 and is based in Arvada, Colorado.

DEAL STATS #
Overall 11 of 14
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 7 of 8
State (New York) 1 of 1
Country (United States) 9 of 12
Year (2017) 1 of 1
Size (of disclosed) 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-26 CaliberMind

Boulder, Colorado, United States

CaliberMind is a B2B predictive marketing software to use artificial intelligence (AI) about a buyer to predict behavior then recommend optimized marketing content. 30% shorter sales cycle for enterprise co's. CaliberMind is based in Boulder, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-15 Faction

Denver, Colorado, United States

Faction is a provider of cloud computing services. Faction is entirely focused on providing its services through channel partners, such as value added resellers, managed service providers and data centers. Faction was established in 2006 and is based in Denver, Colorado.

Buy -
Mergr

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