Add-on Acquisition • Marketing

QuinStreet Acquires HomeBuddy

On December 3, 2025, QuinStreet acquired marketing company HomeBuddy

Acquisition Context

This is QuinStreet’s 2nd transaction in the Marketing sector.
This is QuinStreet’s 1st transaction in Switzerland.

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M&A Deal Summary
Date	December 3, 2025
Target	HomeBuddy
Sector	Marketing
Buyer(s)	QuinStreet
Deal Type	Add-on Acquisition

Target Company

HomeBuddy

Freienbach, Switzerland

HomeBuddy is a home services demand generation provider specializing in exclusive, high-intent homeowner inquiries that help contractors win more business with greater predictability. It delivers a proven model designed to drive stronger ROI, higher conversion potential, and sustainable growth. HomeBuddy is based in Freienbach, Switzerland.

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Buyer Overview 1

Buyer

QuinStreet

Foster City, California, United States

Category	Company
Founded	1999
Sector	Marketing
Employees	899
Revenue	614M USD (2024)

DESCRIPTION

QuinStreet is an Internet marketing and media company. QuinStreet provides consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. QuinStreet was founded in 1999 and is headquartered in Foster City, California.

Deal Context for Buyer	#
Overall	7 of 7
Sector: Marketing	2 of 2
Type: Add-on Acquisition	7 of 7
Country: Switzerland	1 of 1
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-09-02	QuinStreet - Education Client Vertical Assets Foster City, California, United States QuinStreet, Inc. - Education Client Vertical Assets delivers full transparency, right-pricing media, and providing maximum campaign control and flexibility. Serve 450+ colleges, universities, and higher education institutions, Generate 30k+ new student applications annually, Committed to high compliance standards (Culture of Compliance award recipient 2018).	Sell	$20M

DATE

TARGET

DEAL TYPE

VALUE

2020-09-02

QuinStreet - Education Client Vertical Assets

Foster City, California, United States

QuinStreet, Inc. - Education Client Vertical Assets delivers full transparency, right-pricing media, and providing maximum campaign control and flexibility. Serve 450+ colleges, universities, and higher education institutions, Generate 30k+ new student applications annually, Committed to high compliance standards (Culture of Compliance award recipient 2018).

Sell

$20M

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