M&A Deal Summary

Quick Custom Intelligence Acquires VizExplorer

On July 28, 2025, Quick Custom Intelligence acquired software company VizExplorer from Morgan Stanley Expansion Capital

Acquisition Highlights
  • This is Quick Custom Intelligence’s 1st transaction in the Software sector.
  • This is Quick Custom Intelligence’s 1st transaction in the United States.
  • This is Quick Custom Intelligence’s 1st transaction in Nevada.

M&A Deal Summary

Date 2025-07-28
Target VizExplorer
Sector Software
Buyer(s) Quick Custom Intelligence
Sellers(s) Morgan Stanley Expansion Capital
Deal Type Add-on Acquisition

Target

VizExplorer

Las Vegas, Nevada, United States
VizExplorer is applying data design and visualization principles to big data problems. Via its proprietary visualization technology, the company offers operational intelligence solutions to enterprise customers within the regulated, land-based gaming and entertainment verticals to provide gaming floor optimization, visitor behavior analytics and customer marketing. VizExplorer was founded in 2007 and is based in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

Quick Custom Intelligence

San Diego, California, United States

Category Company
Sector Information Technology
DESCRIPTION

Quick Custom Intelligence (QCI) operates QCI Enterprise Platform, an artificial intelligence platform that seamlessly integrates player development, marketing, and gaming operations with powerful, real-time tools designed specifically for the gaming and hospitality industries. The company's configurable software is deployed in over 250 casino resorts across North America, Australia, New Zealand, Canada, Latin America, and Europe. Its data-driven, AI-powered software propels swift, informed decision-making vital in the ever-changing casino industry, assisting casinos in optimizing resources and profits, crafting effective marketing campaigns, and enhancing customer loyalty. Quick Custom Intelligence is based in San Diego, California.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Nevada M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

DESCRIPTION

Morgan Stanley Expansion Capital is a division of Morgan Stanley that looks to make growth equity and credit investments in expanding companies operating in the healthcare, digital media, e-commerce, consumer and business services sectors. The unit will consider opportunities throughout North America and Western Europe and primarily targets companies with established products/services looking to scale. Morgan Stanley Expansion Capital is headquartered in New York City.


DEAL STATS #
Overall 10 of 11
Sector: Software M&A 3 of 3
Type: Add-on Acquisition M&A Deals 5 of 6
State: Nevada M&A 1 of 1
Country: United States M&A 9 of 10
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-12 NovoPayment

Miami, Florida, United States

NovoPayment is a financial and payment infrastructure service provider specializing in delivering digital banking, payments and card solutions. NovoPayment is based in Miami, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-31 Scale Computing

Indianapolis, Indiana, United States

Scale Computing provides edge computing, virtualization, and hyperconverged solutions. Its HC3 software eliminates traditional virtualization software, disaster recovery software, servers, and shared storage, replacing these with a fully integrated, highly available system for running applications. Scale Computing was founded in 2007 and is based in Indianapolis, Indiana.

Sell -