M&A Deal Summary

Quartile Acquires Sidecar Interactive

On December 13, 2021, Quartile acquired marketing company Sidecar Interactive

Acquisition Highlights
  • This is Quartile’s 1st transaction in the Marketing sector.
  • This is Quartile’s 1st transaction in the United States.
  • This is Quartile’s 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2021-12-13
Target Sidecar Interactive
Sector Marketing
Buyer(s) Quartile
Deal Type Add-on Acquisition

Target

Sidecar Interactive

Philadelphia, Pennsylvania, United States
Sidecar Interactive is a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon. Sidecar Interactive is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

Quartile

New York, New York, United States

Category Company
Founded 2016
Sector Information Technology
DESCRIPTION

Quartile is an artificial intelligence and machine learning-powered ad optimization platform for leading e-commerce marketplace sellers, such as Amazon, Walmart.com, and Instacart. Quartile was founded in 2016 and is based in New York City.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1