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  5. Quantcast Acquires Ad Performance AB

M&A Deal Summary

Quantcast Acquires Ad Performance AB

On June 4, 2015, Quantcast acquired media company Ad Performance AB

Acquisition Highlights
  • This is Quantcast’s 2nd transaction in the Media sector.
  • This is Quantcast’s 1st transaction in Sweden.

M&A Deal Summary
Date 2015-06-04
Target Ad Performance AB
Sector Media
Buyer(s) Quantcast
Deal Type Add-on Acquisition

Target

Ad Performance AB

Stockholm, Sweden
Ad Performance AB is a provider in redefining performance and audience based digital advertising in the Nordic market.

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Buyer(S) 1

Buyer

Quantcast

San Francisco, California, United States
Category Company
Founded 2005
Sector Media
DESCRIPTION

Quantcast Corp. is a technology company specialized in real-time advertising and audience measurement.

DEAL STATS #
Overall 3 of 3
Sector: Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Sweden M&A 1 of 1
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-01 Struq

London, United Kingdom

Struq Ltd. offers cross-device retargeting and personalization for advertisers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-16 Quantcast Choice

San Francisco, California, United States

Quantcast Choice is a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. Quantcast Choice is based in San Francisco, California.

Sell -
Mergr

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