1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. Indiana >
  6. Qualtrics Acquires Press Ganey Forsta

M&A Deal Summary

Qualtrics Acquires Press Ganey Forsta

On October 6, 2025, Qualtrics acquired information technology company Press Ganey Forsta for 6.8B USD

Acquisition Highlights
  • This is Qualtrics’ 1st transaction in the Information Technology sector.
  • This is Qualtrics’ largest (disclosed) transaction.
  • This is Qualtrics’ 4th transaction in the United States.
  • This is Qualtrics’ 1st transaction in Indiana.

M&A Deal Summary
Date 2025-10-06
Target Press Ganey Forsta
Sector Information Technology
Buyer(s) Qualtrics
Deal Type Add-on Acquisition
Deal Value 6.8B USD
Advisor(s) Barclays Investment Bank
Moelis & Co. (Financial)
Latham & Watkins (Legal)

Target

Press Ganey Forsta

South Bend, Indiana, United States
Press Ganey Forsta is a global provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. The company powers the Human Experience (HX) Platform, a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX), and Market Research. It serves clients globally across healthcare, financial services, hospitality, market research, professional services, retail, technology, and other end markets. Press Ganey Forsta is based in South Bend, Indiana.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Qualtrics

Provo, Utah, United States
Category Company
Founded 2002
Sector Internet Software and Services
Employees3,455
Revenue 1.5B USD (2022)
DESCRIPTION

Qualtrics is a software-as-a-service company that helps clients monitor and gather customer insights. Qualtrics has pioneered a new category of software that enables organizations to deliver the experiences that turn their customers into fanatics, employees into ambassadors, brands into religions, and products into obsessions. Qualtrics was founded in 2002 and is based in Provo, Utah.

DEAL STATS #
Overall 4 of 4
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
State: Indiana M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2025 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-29 Clarabridge

Reston, Virginia, United States

Clarabridge is a provider of omnichannel conversational analytics. Clarabridge helps the world's leading brands take a data-driven, customer-focused approach to everything they do. Using AI-powered conversational analytics, Clarabridge's platform enables brands to extract actionable insights from every customer interaction to grow sales, ensure compliance, and increase operational efficiencies. Clarabridge was founded in 2006 and is based in Reston, Virginia.

Buy $1.1B
Mergr

Solution for

Product

Company

Legal