Add-on Acquisition • Information Technology

Qualtrics Acquires Press Ganey Forsta

On October 6, 2025, Qualtrics acquired information technology company Press Ganey Forsta for 6.8B USD

Acquisition Context

This is Qualtrics’ 1st transaction in the Information Technology sector.
This is Qualtrics’ largest (disclosed) transaction.
This is Qualtrics’ 4th transaction in the United States.
This is Qualtrics’ 1st transaction in Indiana.

Explore All 9664 Add-on Acquisition Information Technology Deals - Search the Database Free

M&A Deal Summary
Date	October 6, 2025
Target	Press Ganey Forsta
Sector	Information Technology
Buyer(s)	Qualtrics
Deal Type	Add-on Acquisition
Deal Value	6.8B USD
Advisor(s)	Barclays Investment Bank Moelis & Co. (Financial) Latham & Watkins (Legal)

Target Company

Press Ganey Forsta

South Bend, Indiana, United States

Press Ganey Forsta is a global provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. The company powers the Human Experience (HX) Platform, a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX), and Market Research. It serves clients globally across healthcare, financial services, hospitality, market research, professional services, retail, technology, and other end markets. Press Ganey Forsta is based in South Bend, Indiana.

Explore More Deals

Browse All 215,156 Deals

FILTER BY

Buyer Type (PE or Strategic)
Deal Size ($10M to $10B+)
Sector (60 Sectors)
Deal Type
Geography
& More

Search Free

Buyer Overview 1

Buyer

Qualtrics

Provo, Utah, United States

Category	Company
Founded	2002
Sector	Internet Software and Services
Employees	3,455
Revenue	1.5B USD (2022)

DESCRIPTION

Qualtrics is a software-as-a-service company that helps clients monitor and gather customer insights. Qualtrics has pioneered a new category of software that enables organizations to deliver the experiences that turn their customers into fanatics, employees into ambassadors, brands into religions, and products into obsessions. Qualtrics was founded in 2002 and is based in Provo, Utah.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	4 of 4
State: Indiana	1 of 1
Country: United States	4 of 4
Year: 2025	1 of 1
Size (of disclosed)	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-07-29	Clarabridge Reston, Virginia, United States Clarabridge is a provider of omnichannel conversational analytics. Clarabridge helps the world's leading brands take a data-driven, customer-focused approach to everything they do. Using AI-powered conversational analytics, Clarabridge's platform enables brands to extract actionable insights from every customer interaction to grow sales, ensure compliance, and increase operational efficiencies. Clarabridge was founded in 2006 and is based in Reston, Virginia.	Buy	$1.1B

DATE

TARGET

DEAL TYPE

VALUE

2021-07-29

Clarabridge

Reston, Virginia, United States

Clarabridge is a provider of omnichannel conversational analytics. Clarabridge helps the world's leading brands take a data-driven, customer-focused approach to everything they do. Using AI-powered conversational analytics, Clarabridge's platform enables brands to extract actionable insights from every customer interaction to grow sales, ensure compliance, and increase operational efficiencies. Clarabridge was founded in 2006 and is based in Reston, Virginia.

Buy

$1.1B

Explore Related M&A Activity

Information Technology M&A - Add-on Acquisition M&A Deals - Indiana M&A - United States M&A - 2025 M&A