M&A Deal Summary

PX Acquires Edufficient

On October 4, 2022, PX acquired marketing company Edufficient

Acquisition Highlights
  • This is PX’s 2nd transaction in the Marketing sector.
  • This is PX’s 2nd transaction in the United States.
  • This is PX’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2022-10-04
Target Edufficient
Sector Marketing
Buyer(s) PX
Deal Type Add-on Acquisition

Target

Edufficient

Paramus, New Jersey, United States
Edufficient is a digital advertising agency exclusively focused on education. Edufficient’s objective is to facilitate long-term sustainable growth for its clients through data-driven media buying, detailed analytics, and progressive methodologies. Edufficient is based in Paramus, New Jersey.

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Buyer(S) 1

Buyer

PX

New York, New York, United States

Category Company
Founded 2010
Sector Software
DESCRIPTION

PX is a marketing technology platform offering sophisticated lead generation and lead exchange solutions to clients across multiple verticals, including insurance, financial services, and home services. PX was founded in 2010 and is based in New York City.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (New Jersey) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 ReviMedia Group BV - Affiliate Marketing Network Business

New York, New York, United States

ReviMedia Group BV's Affiliate Marketing Network Business provides marketing services.

Sell -