Add-on Acquisition • Beverages

Purity Soft Drinks Acquires Firefly Tonics

On September 14, 2015, Purity Soft Drinks acquired beverage company Firefly Tonics

Acquisition Context
  • This is Purity Soft Drinks’ 1st transaction in the Beverages sector.
  • This is Purity Soft Drinks’ 1st transaction in the United Kingdom.

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M&A Deal Summary

Date September 14, 2015
Target Firefly Tonics
Sector Beverages
Buyer(s) Purity Soft Drinks
Deal Type Add-on Acquisition

Target Company

Firefly Tonics

London, United Kingdom
Firefly Tonics Ltd produces natural health drinks.
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Buyer Overview 1

Buyer

Purity Soft Drinks

Wednesbury, United Kingdom

Category Company
Founded 1892
Sector Beverages
Employees67
DESCRIPTION

Purity Soft Drinks is a producer of fruit juices and soft drinks. Juice Burst is the company’s main brand, offering retailers and consumers a wide range of fruit juices and juice drinks. Purity Soft Drinks was founded in 1892 and is based in Wednesbury, United Kingdom.


Deal Context for Buyer #
Overall 1 of 1
Sector: Beverages 1 of 1
Type: Add-on Acquisition 1 of 1
Country: United Kingdom 1 of 1
Year: 2015 1 of 1