Add-on Acquisition • Internet Software and Services

Purefy Acquires Practiced Strategies

On June 19, 2017, Purefy acquired internet software and services company Practiced Strategies

Acquisition Context

This is Purefy’s 1st transaction in the Internet Software and Services sector.
This is Purefy’s 1st transaction in the United States.
This is Purefy’s 1st transaction in Iowa.

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M&A Deal Summary
Date	June 19, 2017
Target	Practiced Strategies
Sector	Internet Software and Services
Buyer(s)	Purefy
Deal Type	Add-on Acquisition

Target Company

Practiced Strategies

Rapids, Iowa, United States

Practiced Strategies, Inc. is a cloud-based financial technology platforms. Practiced Strategies creates integrated solutions using techniques that effectively harness the power of the cloud to distribute data and transform it into a user-rich experience. Whether you are an established company with multiple disparate systems or you are a start-up looking to compliment your fundamental purpose with a proven suite of cloud-based application services, we can guide you to a game-changing project outcome.

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Buyer Overview 1

Buyer

Purefy

Washington, District of Columbia, United States

Category	Company
Founded	2014
Sector	Financial Services

DESCRIPTION

Purefy is a national online lender offering student loan refinancing. Purefy offers a transparent approach and simple process which can save money on student loans. Company are now partnered with PenFed Credit Union to bring you better refinancing options, with lower rates and a wider selection of maturities.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Iowa	1 of 1
Country: United States	1 of 1
Year: 2017	1 of 1

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