Growth Capital • Consumer Services

Puma Private Equity Invests In Pure Cremation

On January 1, 2017, growth capital firm Puma Private Equity invested in consumer services company Pure Cremation

Investment Context

This is Puma Private Equity’s 1st transaction in the Consumer Services sector.
This is Puma Private Equity’s 4th transaction in the United Kingdom.

Investment Fate

Pure Cremation was sold to a financial buyer in 2023.

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Investment Summary
Date	January 1, 2017
Target	Pure Cremation
Sector	Consumer Services
Investor(s)	Puma Private Equity
Deal Type	Growth Capital

Target Company

Pure Cremation

Andover, United Kingdom

Pure Cremation provides direct cremations, allowing mourners to concentrate on a celebration of life without the need to gather at a crematorium. It works directly with the bereaved and through funeral directors and pre-paid funeral plan companies by operating throughout the UK - England, Wales, Scotland, Northern Ireland, and Eire. Pure Cremation was founded in 2015 and is based in Andover, United Kingdom.

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Investor Overview 1

Investor

Puma Private Equity

Investor Investor

Category	Growth Capital Firm
Size	Small
Type	Sector Agnostic

DESCRIPTION

Puma Private Equity is the private equity arm of asset manager Puma Investments. Puma Private Equity provides growth capital to small and medium-sized businesses across the UK. The Group looks to invest £2 to £10 million to help companies in a variety of sectors pursue growth. Puma Private Equity is based in London.

Deal Context for Investor	#
Overall	4 of 11
Sector: Consumer Services	1 of 2
Type: Growth Capital	4 of 11
Country: United Kingdom	4 of 11
Year: 2017	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-01-01	Back to the Garden Childcare Altrincham, United Kingdom Back to the Garden Childcare provide a childcare community supporting young children to become competent, confident and caring learners and communicators, healthy in mind, body, and spirit, secure in their sense of belonging and in the knowledge that they make a valued contribution to our community and wider society. Back to the Garden Childcare was formed in Altrincham, England.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-01-01

Back to the Garden Childcare

Altrincham, United Kingdom

Back to the Garden Childcare provide a childcare community supporting young children to become competent, confident and caring learners and communicators, healthy in mind, body, and spirit, secure in their sense of belonging and in the knowledge that they make a valued contribution to our community and wider society. Back to the Garden Childcare was formed in Altrincham, England.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-01-01	NRG Gym London, United Kingdom NRG Gym is a gym and wellness business designed for people seeking superior quality at competitive rates. Aimed at price-sensitive millennials with a serious interest in fitness, it provides 24-hour gyms with a range of high-quality equipment and classes. NRG Gym is based in London, England.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-01-01

NRG Gym

London, United Kingdom

NRG Gym is a gym and wellness business designed for people seeking superior quality at competitive rates. Aimed at price-sensitive millennials with a serious interest in fitness, it provides 24-hour gyms with a range of high-quality equipment and classes. NRG Gym is based in London, England.

Buy

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