M&A Deal Summary

Puffer Acquires Hemfakta

On March 23, 2021, Puffer acquired digital media company Hemfakta

Acquisition Highlights
  • This is Puffer’s 1st transaction in the Digital Media sector.
  • This is Puffer’s 1st transaction in Sweden.

M&A Deal Summary

Date 2021-03-23
Target Hemfakta
Sector Digital Media
Buyer(s) Puffer
Deal Type Add-on Acquisition

Target

Hemfakta

Stockholm, Sweden
Hemfakta is a consumer products review site in the Nordics with a reputation of offering trustworthy product reviews. Hemfakta is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Puffer

Stockholm, Sweden

Category Company
Sector Digital Media
DESCRIPTION

Puffer is a digital marketing agency focused on maximizing revenue from the traffic generated to our customers. The Company focuses on developing and converting optimized landing pages to strengthen the conversion rate of incoming traffic. Puffer is based in Stockholm, Sweden.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Sweden M&A 1 of 1
Year: 2021 M&A 1 of 1