Stake Purchase • Information Technology

PubliGroupe AG Invests In Improve Digital BV

On October 23, 2012, PubliGroupe AG invested in information technology company Improve Digital BV

Investment Context
  • This is PubliGroupe AG’s 1st transaction in the Information Technology sector.
  • This is PubliGroupe AG’s 1st transaction in the Netherlands.

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Investment Summary

Date October 23, 2012
Target Improve Digital BV
Sector Information Technology
Investor(s) PubliGroupe AG
Deal Type Stake Purchase

Target Company

Improve Digital BV

Amsterdam, Netherlands
Improve Digital is a provider of sell-side platform (SSP) technology and services. Improve Digital provides advanced monetisation technology platform for publishers.
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Investor Overview 1

Investor

PubliGroupe AG

Lausanne, Switzerland

Category Company
Sector Marketing
DESCRIPTION

PubliGroupe AG is an internationally active marketer and service provider for cross-media commercial communication. PubliGroupe is a provider of advertising services for a large number of print media companies. The publishing and marketing of print and online directories (yellow pages) is an important part of the activities of PubliGroupe. In the field of electronic media PubliGroupe markets advertising for TV, Radio and the Internet.


Deal Context for Investor #
Overall 4 of 4
Sector: Information Technology 1 of 1
Type: Stake Purchase 1 of 1
Country: Netherlands 1 of 1
Year: 2012 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-20 Spree7

Berlin, Germany

Spree7 GmbH provides marketing and media sales services.

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