M&A Deal Summary

Axel Springer and PubliGroupe AG Acquire Zanox AG

On May 22, 2007, Axel Springer and PubliGroupe AG acquired marketing company Zanox AG for 215M EUR

Acquisition Highlights
  • This is Axel Springer’s 1st and PubliGroupe AG’s 1st transaction in the Marketing sector.
  • This is Axel Springer’s 2nd and PubliGroupe AG’s 0th largest (disclosed) transaction.
  • This is Axel Springer’s 1st and PubliGroupe AG’s 1st transaction in Germany.

M&A Deal Summary
Date 2007-05-22
Target Zanox AG
Sector Marketing
Buyer(s) Axel Springer
PubliGroupe AG
Deal Type Add-on Acquisition
Deal Value 215M EUR

Target

Zanox AG

Berlin, Germany
ZANOX.de AG is a provider of performance-based multichannel eCommerce solutions. zanox XS is a global solution for the efficient marketing of products and services on the Internet. zanox online marketing services comprise affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs.

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Buyer(S) 2

Buyer

Axel Springer

Berlin, Germany
Category Company
Founded 1946
Sector Publishing
Employees16,233
Revenue 3.2B EUR (2018)
DESCRIPTION
Entrance to Axel Springer's corporate headquarters in Berlin.
Entrance to Axel Springer's corporate headquarters in Berlin.

Axel Springer is a publisher of newspapers and magazines. Axel Springer was founded in 1946 and is based in Berlin, Germany.

DEAL STATS #
Overall 1 of 9
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 1 of 7
Country (Germany) 1 of 3
Year (2007) 1 of 1
Size (of disclosed) 2 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-08-04 Digital Window

London, United Kingdom

Digital Window Ltd. is a digital marketing firm. The Company was formed in 2000 and is based in London.

Buy -
Buyer

PubliGroupe AG

Lausanne, Switzerland
Category Company
Sector Marketing
DESCRIPTION

PubliGroupe AG is an internationally active marketer and service provider for cross-media commercial communication. PubliGroupe is a provider of advertising services for a large number of print media companies. The publishing and marketing of print and online directories (yellow pages) is an important part of the activities of PubliGroupe. In the field of electronic media PubliGroupe markets advertising for TV, Radio and the Internet.

DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 1 of 2
Country (Germany) 1 of 2
Year (2007) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-08-04 Digital Window

London, United Kingdom

Digital Window Ltd. is a digital marketing firm. The Company was formed in 2000 and is based in London.

Buy -
Mergr

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