M&A Deal Summary |
|
|---|---|
| Date | 2012-03-20 |
| Target | Spree7 |
| Sector | Media |
| Buyer(s) |
PubliGroupe AG
MediaMath |
| Deal Type | Joint Venture |
SEARCH BY
PubliGroupe AG is an internationally active marketer and service provider for cross-media commercial communication. PubliGroupe is a provider of advertising services for a large number of print media companies. The publishing and marketing of print and online directories (yellow pages) is an important part of the activities of PubliGroupe. In the field of electronic media PubliGroupe markets advertising for TV, Radio and the Internet.
| DEAL STATS | # |
|---|---|
| Overall | 3 of 4 |
| Sector: Media M&A | 1 of 1 |
| Type: Joint Venture M&A Deals | 1 of 1 |
| Country: Germany M&A | 2 of 2 |
| Year: 2012 M&A | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2009-08-04 |
Digital Window
London, United Kingdom Digital Window Ltd. is a digital marketing firm. The Company was formed in 2000 and is based in London. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-10-23 |
Improve Digital BV
Amsterdam, Netherlands Improve Digital is a provider of sell-side platform (SSP) technology and services. Improve Digital provides advanced monetisation technology platform for publishers. |
Buy | - |
| Category | Company |
|---|---|
| Founded | 2007 |
| Sector | Digital Media |
| Employees | 140 |
MediaMath helps global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use their enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, native, digital out of home and Advanced TV formats. MediaMath was founded in 2007 and is headquartered in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 7 |
| Sector: Media M&A | 1 of 2 |
| Type: Joint Venture M&A Deals | 1 of 1 |
| Country: Germany M&A | 1 of 1 |
| Year: 2012 M&A | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2010-04-15 |
Adroit Digital
New York, New York, United States Adroit Digital is a provider of performance marketing technology for brand advertisers and agencies. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-12-04 |
TapMe
Chicago, Illinois, United States TapMe, Inc. is a developer of games for mobile phones, computers and video game consoles. |
Buy | - |
