M&A Deal Summary

Publicis Healthcare Communications Group Acquires BBK

On January 18, 2022, Publicis Healthcare Communications Group acquired marketing company BBK

Acquisition Highlights
  • This is Publicis Healthcare Communications Group’s 2nd transaction in the Marketing sector.
  • This is Publicis Healthcare Communications Group’s 5th transaction in the United States.
  • This is Publicis Healthcare Communications Group’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2022-01-18
Target BBK
Sector Marketing
Buyer(s) Publicis Healthcare Communications Group
Deal Type Add-on Acquisition

Target

BBK

Needham, Massachusetts, United States
BBK is a full-service R&D marketing firm, clinical affairs advisory experts, a sophisticated technology entity, and an engagement solution center. BBK was founded in 1983 and is based in Needham, Massachusetts.

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Buyer(S) 1

Buyer

Publicis Healthcare Communications Group

New York, New York, United States
Category Company
Founded 1998
Sector Communications
DESCRIPTION

Publicis Healthcare Communications Group, Inc. is a provider of innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications for healthcare industry.

DEAL STATS #
Overall 7 of 7
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 6 of 6
State (Massachusetts) 1 of 1
Country (United States) 5 of 5
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-17 PayerSciences

Morristown, New Jersey, United States

PayerSciences LLC is a data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers navigate the dynamic U.S. reimbursement environment. PayerSciences LLCwas founded in 2009 and is based in Morristown, New Jersey.

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