M&A Deal Summary

Publicis Groupe Acquires Walker Media Holdings

On November 21, 2013, Publicis Groupe acquired media company Walker Media Holdings from M&C Saatchi for 48M GBP

Acquisition Highlights
  • This is Publicis Groupe’s 5th transaction in the Media sector.
  • This is Publicis Groupe’s 6th largest (disclosed) transaction.
  • This is Publicis Groupe’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2013-11-21
Target Walker Media Holdings
Sector Media
Buyer(s) Publicis Groupe
Sellers(s) M&C Saatchi
Deal Type Divestiture
Deal Value 48M GBP

Target

Walker Media Holdings

London, United Kingdom
Walker Media is one of the leading UK media agencies with annual billings.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 11 of 33
Sector (Media) 5 of 6
Type (Divestiture) 3 of 5
Country (United Kingdom) 2 of 5
Year (2013) 4 of 5
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-15 Engauge Marketing

Columbus, Ohio, United States

Engauge Marketing LLC, the advertising and digital services agency based in Columbus, Ohio, USA. Engauge provides full-service advertising and digital services with a burgeoning social marketing practice to more than 30 clients, including Nationwide Insurance, Cisco Systems, and The Coca-Cola Company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-09 Verilogue

Horsham, Pennsylvania, United States

Verilogue, Inc. is a technology-enabled marketing insights company specializing in the worldwide digital capture and linguistic analysis of real-world encounters between physicians, nurses, patients, and caregivers in North America, Europe, and Asia.

Buy -

Seller(S) 1

SELLER

M&C Saatchi

London, United Kingdom
Category Company
Founded 1995
Sector Marketing
Employees2,734
Revenue 454M GBP (2023)
DESCRIPTION

M&C Saatchi is a global marketing services business working across a wide variety of industry sectors with a strategy focused on winning new business and starting new businesses. M&C Saatchi was founded in 1995 and is based in London, England.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-24 Merlin Elite

London, United Kingdom

Merlin Elite Ltd. is a talent management agency. Merlin Elite Ltd. was established in 2003 and is headquartered in London, England.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-06 February India

New Delhi, India

February India is an independent advertising agency. February India was established in 2012 and is headquartered in New Delhi, India.

Buy -
Mergr

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