M&A Deal Summary

Publicis Groupe Acquires Soft Computing

On December 20, 2018, Publicis Groupe acquired information technology company Soft Computing

Acquisition Highlights
  • This is Publicis Groupe’s 4th transaction in the Information Technology sector.
  • This is Publicis Groupe’s 2nd transaction in France.

M&A Deal Summary

Date 2018-12-20
Target Soft Computing
Sector Information Technology
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

Soft Computing

Paris, France
Soft Computing is a consulting and service provider of data sciences and digital technologies applied to marketing and customer experience. Soft Computing was founded in 1985 and is based in Paris, France.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France

Category Company
Founded 1926
Sector Marketing
Employees111,850
Revenue 16.0B EUR (2024)
DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.


DEAL STATS #
Overall 23 of 38
Sector: Information Technology M&A 4 of 7
Type: Add-on Acquisition M&A Deals 18 of 32
Country: France M&A 2 of 2
Year: 2018 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-22 Xebia France

Paris, France

Xebia France is a renowned agile IT consultancy firm that specialises in Data, Web, Cloud technologies, reactive software programming and Mobility. Xebia France is the creator of XebiCon, a key event in the field of technology which has been running every year for the last five years, bringing together over 1,000 participating developers, data experts, tech leads, CTOs, etc.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-31 Amplity Health

Yardley, Pennsylvania, United States

Amplity Health is a pharmaceutical contract commercial services organization which provides customized, live channel healthcare sales, service and clinical solutions for pharmaceutical, biotechnology, medical device, and diagnostics companies and offers these services through a range of brands including Publicis Touchpoint Solutions, PDI, Tardis Medical, Phrequency, and CustomPoint Recruiting. Amplity Health is based in Yardley, Pennsylvania.

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