Add-on Acquisition • Information Technology

Publicis Groupe Acquires Practia

On March 30, 2023, Publicis Groupe acquired information technology company Practia

Acquisition Context
  • This is Publicis Groupe’s 5th transaction in the Information Technology sector.
  • This is Publicis Groupe’s 1st transaction in Argentina.

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M&A Deal Summary

Date March 30, 2023
Target Practia
Sector Information Technology
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target Company

Practia

Buenos Aires, Argentina
Practia is an independent technology companies and provider of digital business transformation services. Practia was founded in 1995 and is based in Buenos Aires, Argentina.
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Buyer Overview 1

Buyer

Publicis Groupe

Paris, France

Category Company
Founded 1926
Sector Marketing
Employees111,850
Revenue 16.0B EUR (2024)
DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.


Deal Context for Buyer #
Overall 30 of 38
Sector: Information Technology 5 of 7
Type: Add-on Acquisition 24 of 32
Country: Argentina 1 of 1
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-03 Profitero

Boston, Massachusetts, United States

Profitero is a SaaS global eCommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s technology monitors 70 million products daily, across 4,000 brands, 700 retailers, and 50 countries, helping brands optimize search placement, product content pricing, stock availability, reviews, and more. Profitero was launched in 2010 and is headquartered in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-12 Spinnaker SCA

Denver, Colorado, United States

Spinnaker SCA designs and builds agile supply chains for brands across Consumer Staples, high-tech, Industrial Manufacturing, Retail & Apparel, Medical Devices, and Distribution Industries. Spinnaker SCA was founded in 2002 and is based in Denver, Colorado.

Buy -