M&A Deal Summary

Publicis Groupe Acquires p-value Group

On July 29, 2025, Publicis Groupe acquired marketing company p-value Group

Acquisition Highlights
  • This is Publicis Groupe’s 19th transaction in the Marketing sector.
  • This is Publicis Groupe’s 19th transaction in the United States.
  • This is Publicis Groupe’s 2nd transaction in New Jersey.

M&A Deal Summary

Date 2025-07-29
Target p-value Group
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

p-value Group

Cedar Knolls, New Jersey, United States
p-value Group is a full-service medical communications group serving top-tier life sciences clients. p-value Group was formed in 2004 and is based in Cedar Knolls, New Jersey.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France

Category Company
Founded 1926
Sector Marketing
Employees111,850
Revenue 16.0B EUR (2024)
DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.


DEAL STATS #
Overall 37 of 38
Sector: Marketing M&A 19 of 20
Type: Add-on Acquisition M&A Deals 31 of 32
State: New Jersey M&A 2 of 2
Country: United States M&A 19 of 19
Year: 2025 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-05-21 Captiv8

San Francisco, California, United States

Captiv8 is an end-to-end influencer marketing platform that enables brands to unify, manage, and measure their influencer strategies, and leverage creators to drive commerce at scale. Captiv8 is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-29 Hepmil Media Group

Singapore, Singapore

Hepmil Media Group is a digital media and influencer marketing company that develops and distributes social content across Southeast Asia. The Company operates a network of creator platforms and media brands that connect advertisers with online audiences in markets including Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Indonesia. Hepmil Media Group was founded in 2015 and is headquartered in Singapore.

Buy -