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  6. Publicis Groupe Acquires Lotame

M&A Deal Summary

Publicis Groupe Acquires Lotame

On March 6, 2025, Publicis Groupe acquired information technology company Lotame

Acquisition Highlights
  • This is Publicis Groupe’s 7th transaction in the Information Technology sector.
  • This is Publicis Groupe’s 17th transaction in the United States.
  • This is Publicis Groupe’s 1st transaction in Maryland.

M&A Deal Summary
Date 2025-03-06
Target Lotame
Sector Information Technology
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

Lotame

Columbia, Maryland, United States
Lotame is a technology company that makes data smarter, faster, and easier for digital marketers to use. Its end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 35 of 35
Sector (Information Technology) 7 of 7
Type (Add-on Acquisition) 29 of 29
State (Maryland) 1 of 1
Country (United States) 17 of 17
Year (2025) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-18 BR Media Group

São Paulo, Brazil

BR Media Group is an influencer marketing and content company present across every step of the creator value chain, from end-to-end influencer solutions that allow brands to plan and activate against 80% of Latin America’s leading influencers, to its ability to leverage the power of micro and nano influencers. BR Media Group was formed in 2012 and is based in São Paulo, Brazil.

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