M&A Deal Summary

Publicis Groupe Acquires Tremend

On January 5, 2022, Publicis Groupe acquired software company Tremend

Acquisition Highlights
  • This is Publicis Groupe’s 1st transaction in the Software sector.
  • This is Publicis Groupe’s 1st transaction in Romania.

M&A Deal Summary
Date 2022-01-05
Target Tremend
Sector Software
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

Tremend

Bucharest, Romania
Tremend is a global software engineering company that engages in developing highly complex solutions for companies worldwide. Tremend specializes in delivering enterprise platforms, advanced engineering for car manufacturers, IoT, and business solutions based on Artificial Intelligence (AI), Machine Learning (ML), and Biometrics. Tremend was founded in 2005 and is based in Bucharest, Romania.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 28 of 33
Sector (Software) 1 of 1
Type (Add-on Acquisition) 22 of 27
Country (Romania) 1 of 1
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-15 CitrusAd

St. Petersburg, Florida, United States

CitrusAd is a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites. CitrusAd is based in St. Petersburg, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-03 Profitero

Boston, Massachusetts, United States

Profitero is a SaaS global eCommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s technology monitors 70 million products daily, across 4,000 brands, 700 retailers, and 50 countries, helping brands optimize search placement, product content pricing, stock availability, reviews, and more. Profitero was launched in 2010 and is headquartered in Boston, Massachusetts.

Buy -
Mergr

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