M&A Deal Summary

Publicis Groupe Acquires Influential

On July 25, 2024, Publicis Groupe acquired marketing company Influential

Acquisition Highlights
  • This is Publicis Groupe’s 15th transaction in the Marketing sector.
  • This is Publicis Groupe’s 15th transaction in the United States.
  • This is Publicis Groupe’s 1st transaction in Nevada.

M&A Deal Summary
Date 2024-07-25
Target Influential
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

Influential

Las Vegas, Nevada, United States
Influential is an influencer marketing company and platform, that authentically connects brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Influential was formed in 2013 and is headquartered in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 32 of 33
Sector (Marketing) 15 of 16
Type (Add-on Acquisition) 26 of 27
State (Nevada) 1 of 1
Country (United States) 15 of 16
Year (2024) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-12 Spinnaker SCA

Denver, Colorado, United States

Spinnaker SCA designs and builds agile supply chains for brands across Consumer Staples, high-tech, Industrial Manufacturing, Retail & Apparel, Medical Devices, and Distribution Industries. Spinnaker SCA was founded in 2002 and is based in Denver, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-19 Mars United Commerce

Southfield, Michigan, United States

Mars United Commerce is a global commerce marketing agency. Mars United Commerce executes complex, targeted marketing campaigns across online and in-store channels using data, analytics, and insights enabled by its proprietary commerce marketing technology platform, Marilyn. Mars United Commerce was founded in 1973 and is based in Southfield, Michigan.

Buy -
Mergr

Product

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