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  5. Publicis Groupe Acquires The Creative Counsel Group

M&A Deal Summary

Publicis Groupe Acquires The Creative Counsel Group

On September 10, 2015, Publicis Groupe acquired marketing company The Creative Counsel Group

Acquisition Highlights
  • This is Publicis Groupe’s 8th transaction in the Marketing sector.
  • This is Publicis Groupe’s 1st transaction in South Africa.

M&A Deal Summary
Date 2015-09-10
Target The Creative Counsel Group
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

The Creative Counsel Group

Midrand, South Africa
The Creative Counsel Group is a provider of marketing and activation solutions to local and international clients.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees111,850
Revenue 16.0B EUR (2024)
DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 17 of 38
Sector: Marketing M&A 8 of 20
Type: Add-on Acquisition M&A Deals 13 of 32
Country: South Africa M&A 1 of 1
Year: 2015 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-12 Expicient

Andover, Massachusetts, United States

Expicient, Inc. is a omni-channel services firm with significant expertise in inventory and order management systems .

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-24 Glickman Shamir Samsonov Advertising Co.

Tel Aviv, Israel

Glickman Shamir Samsonov Advertising Co. Ltd. is an advertising firm.

Buy -
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