Add-on Acquisition • Marketing

Publicis Groupe Acquires Sapient

On November 3, 2014, Publicis Groupe acquired marketing company Sapient for 3.7B USD

Acquisition Context

This is Publicis Groupe’s 7th transaction in the Marketing sector.
This is Publicis Groupe’s 2nd largest (disclosed) transaction.
This is Publicis Groupe’s 8th transaction in the United States.
This is Publicis Groupe’s 1st transaction in Massachusetts.

Explore All 2280 Add-on Acquisition Marketing Deals - Search the Database Free

M&A Deal Summary
Date	November 3, 2014
Target	Sapient
Sector	Marketing
Buyer(s)	Publicis Groupe
Deal Type	Add-on Acquisition
Deal Value	3.7B USD
Advisor(s)	Goldman Sachs Blackstone Advisory Partners (Financial)

Target Company

Sapient

Boston, Massachusetts, United States

Sapient is a services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems.

Explore More Deals

Browse All 215,158 Deals

FILTER BY

Buyer Type (PE or Strategic)
Deal Size ($10M to $10B+)
Sector (60 Sectors)
Deal Type
Geography
& More

Search Free

Buyer Overview 1

Buyer

Publicis Groupe

Paris, France

Category	Company
Founded	1926
Sector	Marketing
Employees	111,850
Revenue	16.0B EUR (2024)

DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

Deal Context for Buyer	#
Overall	15 of 38
Sector: Marketing	7 of 20
Type: Add-on Acquisition	11 of 32
State: Massachusetts	1 of 3
Country: United States	8 of 19
Year: 2014	3 of 3
Size (of disclosed)	2 of 7

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-09-02	Nurun Montreal, Quebec, Canada Nurun is an independent digital networks, brings together human insight and new technology to design brilliant products and services, helping business thrive in a connected world.	Buy	$114M

DATE

TARGET

DEAL TYPE

VALUE

2014-09-02

Nurun

Montreal, Quebec, Canada

Nurun is an independent digital networks, brings together human insight and new technology to design brilliant products and services, helping business thrive in a connected world.

Buy

$114M

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-03-12	Expicient Andover, Massachusetts, United States Expicient, Inc. is a omni-channel services firm with significant expertise in inventory and order management systems .	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-03-12

Expicient

Andover, Massachusetts, United States

Expicient, Inc. is a omni-channel services firm with significant expertise in inventory and order management systems .

Buy

Explore Related M&A Activity

Marketing M&A - Add-on Acquisition M&A Deals - Massachusetts M&A - United States M&A - 2014 M&A