Add-on Acquisition • Marketing

Publicis Groupe Acquires Rosetta

On July 25, 2011, Publicis Groupe acquired marketing company Rosetta for 575M USD

Acquisition Context

This is Publicis Groupe’s 3rd transaction in the Marketing sector.
This is Publicis Groupe’s 3rd largest (disclosed) transaction.
This is Publicis Groupe’s 4th transaction in the United States.
This is Publicis Groupe’s 1st transaction in New Jersey.

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M&A Deal Summary
Date	July 25, 2011
Target	Rosetta
Sector	Marketing
Buyer(s)	Publicis Groupe
Deal Type	Add-on Acquisition
Deal Value	575M USD

Target Company

Rosetta

Hamilton, New Jersey, United States

Rosetta LLC is a marketing services firm that develops, implements and optimizes personalized marketing solutions using an analytical, data-driven approach.

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Buyer Overview 1

Buyer

Publicis Groupe

Paris, France

Category	Company
Founded	1926
Sector	Marketing
Employees	111,850
Revenue	16.0B EUR (2024)

DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

Deal Context for Buyer	#
Overall	4 of 38
Sector: Marketing	3 of 20
Type: Add-on Acquisition	2 of 32
State: New Jersey	1 of 2
Country: United States	4 of 19
Year: 2011	2 of 2
Size (of disclosed)	3 of 7

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-07-25	LEVEL Studios San Luis Obispo, California, United States LEVEL Studios, Inc. is a digital marketing and technology services agency.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-07-25

LEVEL Studios

San Luis Obispo, California, United States

LEVEL Studios, Inc. is a digital marketing and technology services agency.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-07-05	Bartle Bogle Hegarty London, United Kingdom Bartle Bogle Hegarty Ltd. is a advertising agency.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-07-05

Bartle Bogle Hegarty

London, United Kingdom

Bartle Bogle Hegarty Ltd. is a advertising agency.

Buy

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