M&A Deal Summary

Publicis Groupe Acquires Rosetta

On July 25, 2011, Publicis Groupe acquired marketing company Rosetta for 575M USD

Acquisition Highlights
  • This is Publicis Groupe’s 3rd transaction in the Marketing sector.
  • This is Publicis Groupe’s 3rd largest (disclosed) transaction.
  • This is Publicis Groupe’s 4th transaction in the United States.
  • This is Publicis Groupe’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2011-07-25
Target Rosetta
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition
Deal Value 575M USD

Target

Rosetta

Hamilton, New Jersey, United States
Rosetta LLC is a marketing services firm that develops, implements and optimizes personalized marketing solutions using an analytical, data-driven approach.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 4 of 33
Sector (Marketing) 3 of 16
Type (Add-on Acquisition) 2 of 27
State (New Jersey) 1 of 1
Country (United States) 4 of 16
Year (2011) 2 of 2
Size (of disclosed) 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-25 LEVEL Studios

San Luis Obispo, California, United States

LEVEL Studios, Inc. is a digital marketing and technology services agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-05 Bartle Bogle Hegarty

London, United Kingdom

Bartle Bogle Hegarty Ltd. is a advertising agency.

Buy -
Mergr

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