M&A Deal Summary

Publicis Groupe Acquires PBJS

On September 3, 2008, Publicis Groupe acquired media company PBJS

Acquisition Highlights
  • This is Publicis Groupe’s 1st transaction in the Media sector.
  • This is Publicis Groupe’s 1st transaction in the United States.
  • This is Publicis Groupe’s 1st transaction in Washington.

M&A Deal Summary

Date 2008-09-03
Target PBJS
Sector Media
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

PBJS

Seattle, Washington, United States
PBJS, Inc. delivers multi-channelled communication solutions aimed at cultivating and sustaining relationships between brands and their audiences.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France

Category Company
Founded 1926
Sector Marketing
Employees111,850
Revenue 16.0B EUR (2024)
DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.


DEAL STATS #
Overall 1 of 38
Sector: Media M&A 1 of 6
Type: Add-on Acquisition M&A Deals 1 of 32
State: Washington M&A 1 of 1
Country: United States M&A 1 of 19
Year: 2008 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-08-09 Razorfish

Austin, Texas, United States

Razorfish is an interactive marketing and technology company. Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom.

Buy $530M