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M&A Deal Summary

Publicis Groupe Acquires One Digital

On August 1, 2018, Publicis Groupe acquired marketing company One Digital

Acquisition Highlights
  • This is Publicis Groupe’s 10th transaction in the Marketing sector.
  • This is Publicis Groupe’s 1st transaction in Brazil.

M&A Deal Summary
Date 2018-08-01
Target One Digital
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

One Digital

Sao Paulo, Brazil
One Digital is a data-driven agency focused on business performance and creativity. One Digital was founded in 2003 and is based in Sao Paulo, Brazil.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 20 of 35
Sector (Marketing) 10 of 17
Type (Add-on Acquisition) 15 of 29
Country (Brazil) 1 of 2
Year (2018) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-03 The Herd Agency

Surry Hills, United Kingdom

The Herd Agency is a provider of public relations, social media, content and creative, with a strong track record in consumer lifestyle, corporate, government, b2b, technology, and integrated campaigns.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-04 Kindred Group s.r.o.

Praha, Czech Republic

Kindred Group s.r.o. is a specialized agency that includes digital agencies Nydrle and Inspiro; and media agencies Red Media and Go.Direct. In the last five years, it has become Czech Republic’s largest independent digital communications company by revenue(1). Kindred Group works with a wide range of international and local clients including Moneta Money Bank, Unilever, Karlovarske mineralni vody, Vodafone, Zoot, Remy Cointreau, Ceskoslovenska obchodni banka, Huawei and Makro Cash and Carry.

Buy -
Mergr

Product

Company

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