M&A Deal Summary

Publicis Groupe Acquires Mars United Commerce

On September 19, 2024, Publicis Groupe acquired marketing company Mars United Commerce from Mountaingate Capital

Acquisition Highlights
  • This is Publicis Groupe’s 16th transaction in the Marketing sector.
  • This is Publicis Groupe’s 16th transaction in the United States.
  • This is Publicis Groupe’s 1st transaction in Michigan.

M&A Deal Summary
Date 2024-09-19
Target Mars United Commerce
Sector Marketing
Buyer(s) Publicis Groupe
Sellers(s) Mountaingate Capital
Deal Type Add-on Acquisition

Target

Mars United Commerce

Southfield, Michigan, United States
Mars United Commerce is a global commerce marketing agency. Mars United Commerce executes complex, targeted marketing campaigns across online and in-store channels using data, analytics, and insights enabled by its proprietary commerce marketing technology platform, Marilyn. Mars United Commerce was founded in 1973 and is based in Southfield, Michigan.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 33 of 33
Sector (Marketing) 16 of 16
Type (Add-on Acquisition) 27 of 27
State (Michigan) 1 of 1
Country (United States) 16 of 16
Year (2024) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-25 Influential

Las Vegas, Nevada, United States

Influential is an influencer marketing company and platform, that authentically connects brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Influential was formed in 2013 and is headquartered in Las Vegas, Nevada.

Buy -

Seller(S) 1

SELLER

Mountaingate Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2016
Size Small
Type Sector Agnostic
DESCRIPTION

Mountaingate Capital is a private equity firm focused on acquiring middle-market companies with $5 to $25 million of EBITDA. The Firm focuses on growth-oriented companies in the business services, specialty manufacturing, marketing, and distribution sectors. Mountaingate looks to partner with management when investing and will consider transaction situations from buyouts, to consolidations and recapitalizations. Mountaingate Capital was formed in 2016 and is based in Denver, Colorado.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Michigan) 1 of 1
Country (United States) 5 of 5
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-09 Damotech

Boisbriand, Quebec, Canada

Damotech is a rack safety specialist, providing engineering services and rack safety repair & protection products. Damotech was founded in 1989 and is based in Boisbriand, Quebec.

Buy -
Mergr

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