M&A Deal Summary

Publicis Groupe Acquires LBI International

On September 20, 2012, Publicis Groupe acquired marketing company LBI International for 416M EUR

Acquisition Highlights
  • This is Publicis Groupe’s 4th transaction in the Marketing sector.
  • This is Publicis Groupe’s 4th largest (disclosed) transaction.
  • This is Publicis Groupe’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2012-09-20
Target LBI International
Sector Marketing
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition
Deal Value 416M EUR
Advisor(s) Jefferies (Financial)

Target

LBI International

Amsterdam, Netherlands
LBI International is an international internet marketing agency, providing a full range of online services including search engine optimization, keyword advertising, and online media planning. LBI International is based in Amsterdam, Netherlands.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 6 of 33
Sector (Marketing) 4 of 16
Type (Add-on Acquisition) 4 of 27
Country (Netherlands) 1 of 1
Year (2012) 2 of 3
Size (of disclosed) 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-05 Bartle Bogle Hegarty

London, United Kingdom

Bartle Bogle Hegarty Ltd. is a advertising agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-29 Resultrix

Mumbai, India

Resultrix, is a performance marketing agency with an international footprint in India.

Buy -
Mergr

Product

Company

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