M&A Deal Summary

Publicis Groupe Acquires Epsilon Data Management

On April 14, 2019, Publicis Groupe acquired marketing company Epsilon Data Management from Bread Financial Holdings for 4.4B USD

Acquisition Highlights
  • This is Publicis Groupe’s 11th transaction in the Marketing sector.
  • This is Publicis Groupe’s largest (disclosed) transaction.
  • This is Publicis Groupe’s 10th transaction in the United States.
  • This is Publicis Groupe’s 2nd transaction in Texas.

M&A Deal Summary
Date 2019-04-14
Target Epsilon Data Management
Sector Marketing
Buyer(s) Publicis Groupe
Sellers(s) Bread Financial Holdings
Deal Type Divestiture
Deal Value 4.4B USD

Target

Epsilon Data Management

Irving, Texas, United States
Epsilon Data Management LLC is a relationship marketing company provides integrated marketing services to maximize the value, growth, and loyalty of clients' customer and prospect portfolio through core services including data analysis, multi-channel direct communications, and database marketing. Epsilon Data Management was founded in 1969 and is based in Irving, Texas.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France
Category Company
Founded 1926
Sector Marketing
Employees101,642
Revenue 14.8B EUR (2023)
DESCRIPTION

Publicis Groupe is a global advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

DEAL STATS #
Overall 24 of 33
Sector (Marketing) 11 of 16
Type (Divestiture) 5 of 5
State (Texas) 2 of 2
Country (United States) 10 of 16
Year (2019) 1 of 2
Size (of disclosed) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-31 Amplity Health

Yardley, Pennsylvania, United States

Amplity Health is a pharmaceutical contract commercial services organization which provides customized, live channel healthcare sales, service and clinical solutions for pharmaceutical, biotechnology, medical device, and diagnostics companies and offers these services through a range of brands including Publicis Touchpoint Solutions, PDI, Tardis Medical, Phrequency, and CustomPoint Recruiting. Amplity Health is based in Yardley, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-19 Rauxa

Irvine, California, United States

Rauxa LLC is an independent, full-service marketing agency. Rauxa enabled by technology, inspired to create and orchestrated to perform for Verizon, Alaska Airlines, Vans, TGI Fridays, and more than 20 other leading brands. Rauxa LLC was founded in 1999 and is based in Irvine, California.

Buy -

Seller(S) 1

SELLER

Bread Financial Holdings

Columbus, Ohio, United States
Category Company
Founded 1995
Sector Business Services
Employees7,000
Revenue 4.3B USD (2023)
DESCRIPTION
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.
Entrance to Alliance Data Systems' corporate headquarters in Plano, Texas.

Bread Financial Holdings is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Bread Financial Holdings was founded in 1996 and is based in Columbus, Ohio.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 3
State (Texas) 1 of 1
Country (United States) 2 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 Conversant

Westlake Village, California, United States

Conversant, Inc. is a developer of an "Internet of Things Service Bus" (IoT-SB) which can securely and efficiently connect devices, sensors, and actuators to users, applications and databases for data analysis and process control.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-22 Blispay

Baltimore, Maryland, United States

Blispay provides a streamlined in-store financing experience in the market. The Blispay Visa Card is a mobile-centric credit card in the industry, allowing merchants of all sizes to provide financing without any technical integration or financial obligation while customers get to enjoy instant issuance, 6-month special financing & 2% Cash Back. Blispay was founded in 2014 and is based in Baltimore, Maryland.

Buy -
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