Add-on Acquisition • Marketing

Publicis Groupe Acquires BR Media Group

On February 18, 2025, Publicis Groupe acquired marketing company BR Media Group

Acquisition Context

This is Publicis Groupe’s 17th transaction in the Marketing sector.
This is Publicis Groupe’s 2nd transaction in Brazil.

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M&A Deal Summary
Date	February 18, 2025
Target	BR Media Group
Sector	Marketing
Buyer(s)	Publicis Groupe
Deal Type	Add-on Acquisition

Target Company

BR Media Group

São Paulo, Brazil

BR Media Group is an influencer marketing and content company present across every step of the creator value chain, from end-to-end influencer solutions that allow brands to plan and activate against 80% of Latin America’s leading influencers, to its ability to leverage the power of micro and nano influencers. BR Media Group was formed in 2012 and is based in São Paulo, Brazil.

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Buyer Overview 1

Buyer

Publicis Groupe

Paris, France

Category	Company
Founded	1926
Sector	Marketing
Employees	111,850
Revenue	16.0B EUR (2024)

DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.

Deal Context for Buyer	#
Overall	34 of 38
Sector: Marketing	17 of 20
Type: Add-on Acquisition	28 of 32
Country: Brazil	2 of 2
Year: 2025	1 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-09-19	Mars United Commerce Southfield, Michigan, United States Mars United Commerce is a global commerce marketing agency. Mars United Commerce executes complex, targeted marketing campaigns across online and in-store channels using data, analytics, and insights enabled by its proprietary commerce marketing technology platform, Marilyn. Mars United Commerce was founded in 1973 and is based in Southfield, Michigan.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-09-19

Mars United Commerce

Southfield, Michigan, United States

Mars United Commerce is a global commerce marketing agency. Mars United Commerce executes complex, targeted marketing campaigns across online and in-store channels using data, analytics, and insights enabled by its proprietary commerce marketing technology platform, Marilyn. Mars United Commerce was founded in 1973 and is based in Southfield, Michigan.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2025-03-06	Lotame Columbia, Maryland, United States Lotame is a technology company that makes data smarter, faster, and easier for digital marketers to use. Its end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2025-03-06

Lotame

Columbia, Maryland, United States

Lotame is a technology company that makes data smarter, faster, and easier for digital marketers to use. Its end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific.

Buy

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