M&A Deal Summary

Publicis Groupe Acquires Bartle Bogle Hegarty

On July 5, 2012, Publicis Groupe acquired media company Bartle Bogle Hegarty

Acquisition Highlights
  • This is Publicis Groupe’s 2nd transaction in the Media sector.
  • This is Publicis Groupe’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2012-07-05
Target Bartle Bogle Hegarty
Sector Media
Buyer(s) Publicis Groupe
Deal Type Add-on Acquisition

Target

Bartle Bogle Hegarty

London, United Kingdom
Bartle Bogle Hegarty Ltd. is a advertising agency.

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Buyer(S) 1

Buyer

Publicis Groupe

Paris, France

Category Company
Founded 1926
Sector Marketing
Employees111,850
Revenue 16.0B EUR (2024)
DESCRIPTION

Publicis Groupe is an advertising and communications firm. Publicis operates in approximately 200 cities located in 104 countries, on five continents. Its primary markets are the U.S., Europe, and the Asia Pacific region. Publicis Groupe was founded in 1926 and is based in Paris, France.


DEAL STATS #
Overall 5 of 38
Sector: Media M&A 2 of 6
Type: Add-on Acquisition M&A Deals 3 of 32
Country: United Kingdom M&A 1 of 5
Year: 2012 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-25 LEVEL Studios

San Luis Obispo, California, United States

LEVEL Studios, Inc. is a digital marketing and technology services agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-20 LBI International

Amsterdam, Netherlands

LBI International is an international internet marketing agency, providing a full range of online services including search engine optimization, keyword advertising, and online media planning. LBI International is based in Amsterdam, Netherlands.

Buy €416M