Growth Capital • Software

PSG Invests In Kenect

On April 20, 2021, growth capital firm PSG invested in software company Kenect

Investment Context

This is PSG’s 22nd transaction in the Software sector.
This is PSG’s 45th transaction in the United States.
This is PSG’s 2nd transaction in Utah.

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Investment Summary
Date	April 20, 2021
Target	Kenect
Sector	Software
Investor(s)	PSG
Deal Type	Growth Capital
Advisor(s)	DLA Piper (Legal)

Target Company

Kenect

Pleasant Grove, Utah, United States

Kenect is a technology platform designed to help clients grow their businesses. The company helps to attract, convert, and keep more customers by strengthening: online presence, online reputation, and online communication. Kenect has accomplished this through its state-of-the-art business texting platform that links to existing business lines and helps in generating dozens of online reviews each month. Kenect was founded in 2017 and is based in Pleasant Grove, Utah.

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Investor Overview 1

Investor

PSG

Investor Investor

Category	Growth Capital Firm
Founded	2014
PE ASSETS	14.0B USD
Size	Mega
Type	Sector Focused

DESCRIPTION

PSG is a growth equity investment firm focused on the software sector. The Firm looks to partner with software and technology-enabled service companies to capitalize on opportunities and accelerate growth. PSG looks to leverage its network and best practice knowledge developed from its history of investing, to implement and execute strategies on guiding companies to the next level. PSG was established in 2014 and is based in Boston, Massachusetts.

Deal Context for Investor	#
Overall	59 of 130
Sector: Software	22 of 45
Type: Growth Capital	25 of 74
State: Utah	2 of 3
Country: United States	45 of 91
Year: 2021	8 of 26

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-04-09	Nalanda Global Madrid, Spain Nalanda Global is a software-as-a-Service (SaaS) company providing supplier risk management software solutions. Nalanda Global was founded in 2000 and is based in Madrid, Spain.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-04-09

Nalanda Global

Madrid, Spain

Nalanda Global is a software-as-a-Service (SaaS) company providing supplier risk management software solutions. Nalanda Global was founded in 2000 and is based in Madrid, Spain.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-04-21	Copysmith Birmingham, Alabama, United States Copysmith is a startup that uses artificial intelligence (AI) for creative content generation and drives business growth by helping creators and businesses generate powerful copy and making it easily distributable wherever it is needed. Copysmith is based in Birmingham, Alabama.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-04-21

Copysmith

Birmingham, Alabama, United States

Copysmith is a startup that uses artificial intelligence (AI) for creative content generation and drives business growth by helping creators and businesses generate powerful copy and making it easily distributable wherever it is needed. Copysmith is based in Birmingham, Alabama.

Buy

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