Venture • Software

PSG and Morgan Stanley Expansion Capital Invest In Conversica

On December 14, 2016, growth capital firms PSG and Morgan Stanley Expansion Capital invested in software company Conversica

Investment Context
  • This is PSG’s 3rd and Morgan Stanley Expansion Capital’s 2nd transaction in the Software sector.
  • This is PSG’s 8th and Morgan Stanley Expansion Capital’s 16th transaction in the United States.
  • This is PSG’s 5th and Morgan Stanley Expansion Capital’s 7th transaction in California.

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Investment Summary

Date December 14, 2016
Target Conversica
Sector Software
Investor(s) PSG
Morgan Stanley Expansion Capital
Deal Type Venture

Target Company

Conversica

San Francisco, California, United States
Conversica is a provider in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. Conversica was founded in 2007 and is based in San Francisco, California.
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Investors Overview 2

Investor

PSG

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

PSG is a growth equity investment firm focused on the software sector. The Firm looks to partner with software and technology-enabled service companies to capitalize on opportunities and accelerate growth. PSG looks to leverage its network and best practice knowledge developed from its history of investing, to implement and execute strategies on guiding companies to the next level. PSG was established in 2014 and is based in Boston, Massachusetts.


Deal Context for Investor #
Overall 8 of 130
Sector: Software 3 of 45
Type: Venture 1 of 17
State: California 5 of 15
Country: United States 8 of 91
Year: 2016 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-20 PaySimple

Denver, Colorado, United States

PaySimple is a provider of SaaS Service Commerce solutions for SMBs. Its technology solutions enable businesses to sell products and services, accept payments, automate billing and notifications, and securely manage customer appointments and accounts on web and mobile devices, promoting their ability to foster relationships and increase convenience for new and repeat buyers. PaySimple was founded in 2005 and is based in Denver, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-10 Lumaverse

Charlotte, North Carolina, United States

Lumaverse is a platform joining companies that solve group management challenges for nonprofits and K-12 schools. The company lights the way to increased engagement, data-driven insights and streamlined group management that lets organizations spend less time organizing spreadsheets and checklists and more time building lasting connections with their communities. Lumaverse is based in Charlotte, North Carolina.

Buy -
DESCRIPTION

Morgan Stanley Expansion Capital is a division of Morgan Stanley that looks to make growth equity and credit investments in expanding companies operating in the healthcare, digital media, e-commerce, consumer and business services sectors. The unit will consider opportunities throughout North America and Western Europe and primarily targets companies with established products/services looking to scale. Morgan Stanley Expansion Capital is headquartered in New York City.


Deal Context for Investor #
Overall 16 of 48
Sector: Software 2 of 13
Type: Venture 9 of 22
State: California 7 of 18
Country: United States 16 of 40
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-01 Tiff’s Treats

Austin, Texas, United States

Tiff’s Treats is a manufacturer and delivers classic, baked-to-order cookies, and brownies straight from the oven to the home or office. Tiff’s Treats was founded in 1999 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 Eska

Laval, Quebec, Canada

Eska Water is a Canadian bottler, seller and distributor of carbonated, flavored and flat spring water. Eska was founded in 2005 and is based in Laval, Quebec.

Buy -