Investment Summary

PSG Invests In Buxton

On April 4, 2023, growth capital firm PSG invested in internet software and services company Buxton

Investment Highlights
  • This is PSG’s 44th transaction in the Internet Software and Services sector.
  • This is PSG’s 66th transaction in the United States.
  • This is PSG’s 4th transaction in Texas.

Investment Summary
Date 2023-04-04
Target Buxton
Sector Internet Software and Services
Investor(s) PSG
Deal Type Growth Capital

Target

Buxton

Fort Worth, Texas, United States
Buxton is a software-based customer analytics platform that uses demographic, psychographic and buying behavior data to help retail-related companies understand consumer behaviors in order to improve customer acquisition, customer relationship management, retail operations and site selection. Buxton was founded in 1994 and is based in Fort Worth, Texas.

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Investor(S) 1

Investor

PSG

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2014
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

PSG is a growth equity investment firm focused on the software sector. The Firm looks to partner with software and technology-enabled service companies to capitalize on opportunities and accelerate growth. PSG looks to leverage its network and best practice knowledge developed from its history of investing, to implement and execute strategies on guiding companies to the next level. PSG was established in 2014 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 97 of 108
Sector (Internet Software and Services) 44 of 47
Type (Growth Capital) 53 of 63
State (Texas) 4 of 5
Country (United States) 66 of 74
Year (2023) 4 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-09 MentorcliQ

Columbus, Ohio, United States

MentorcliQ is a provider of full-featured mentoring software platform for recruiting, enrolling, matching, managing, and measuring participants in mentoring and other employee development programs. MentorcliQ was founded in 2012 and is based in Columbus, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-16 S3

Nashville, Tennessee, United States

S3 is developing and delivering innovative licensing solutions that allow government agencies to automate their marketing, transactions and customer relations. S3 is a provider of business services and technology platforms for the outdoor recreation industry. S3 was founded in 2010 and is based in Nashville, Tennessee.

Sell -
Mergr

Product

Company

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