Investment Summary

PSG Invests In Button

On June 16, 2025, growth capital firm PSG invested in internet software and services company Button

Investment Highlights
  • This is PSG’s 50th transaction in the Internet Software and Services sector.
  • This is PSG’s 90th transaction in the United States.
  • This is PSG’s 11th transaction in New York.

Investment Summary

Date 2025-06-16
Target Button
Sector Internet Software and Services
Investor(s) PSG
Deal Type Growth Capital
Advisor(s) Canaccord Genuity (Financial)

Target

Button

New York, New York, United States
Button is a commerce optimization platform that uses AI technology to improve the performance of creator and affiliate marketing. Button was founded in 2014 and is based in New York, New York.

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Investor(S) 1

Investor

PSG

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

PSG is a growth equity investment firm focused on the software sector. The Firm looks to partner with software and technology-enabled service companies to capitalize on opportunities and accelerate growth. PSG looks to leverage its network and best practice knowledge developed from its history of investing, to implement and execute strategies on guiding companies to the next level. PSG was established in 2014 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 129 of 130
Sector: Internet Software and Services M&A 50 of 50
Type: Growth Capital M&A Deals 73 of 74
State: New York M&A 11 of 11
Country: United States M&A 90 of 91
Year: 2025 M&A 9 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-13 Tentacle

Plano, Texas, United States

Tentacle is an information security platform. The company has developed a configurable data management tool that helps organizations to improve their information security programs and overall security posture. Tentacle was founded in 2020 and is based in Plano, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-24 HeroDevs

Sandy, Utah, United States

HeroDevs is a provider of security and compliance solutions for deprecated open-source software. HeroDevs is based in Sandy, Utah.

Buy -