Secondary Buyout • Software

PSG Acquires Visit Group

On January 23, 2024, growth capital firm PSG acquired software company Visit Group from Standout Capital

Acquisition Context
  • This is PSG’s 39th transaction in the Software sector.
  • This is PSG’s 1st transaction in Sweden.

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M&A Deal Summary

Date January 23, 2024
Target Visit Group
Sector Software
Buyer(s) PSG
Sellers(s) Standout Capital
Deal Type Secondary Buyout
Advisor(s) MCF Corporate Finance (Financial)

Target Company

Visit Group

Göteborg, Sweden
Visit Group provides e-commerce, packaging, and distribution platforms for the tourism industry. With its collaborative commerce platform, the group serves providers of all types of lodging, ski resorts, activities, day tours, theme parks, museums, DMOs, ferry companies as well as resellers and agents. The Group’s platform optimizes customers’ sales, dynamic packaging, distribution as well as operational efficiency. Visit Group was formed in 1999 and is based in Göteborg, Sweden.
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Buyer Overview 1

Buyer

PSG

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

PSG is a growth equity investment firm focused on the software sector. The Firm looks to partner with software and technology-enabled service companies to capitalize on opportunities and accelerate growth. PSG looks to leverage its network and best practice knowledge developed from its history of investing, to implement and execute strategies on guiding companies to the next level. PSG was established in 2014 and is based in Boston, Massachusetts.


Deal Context for Buyer #
Overall 115 of 130
Sector: Software 39 of 45
Type: Secondary Buyout 9 of 9
Country: Sweden 1 of 1
Year: 2024 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-22 Vertical Knowledge

Chagrin Falls, Ohio, United States

Vertical Knowledge is a provider of open-source data, information services, and analytics. Vertical Knowledge was founded in 2006 and is based in Chagrin Falls, Ohio.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-21 Packback

Chicago, Illinois, United States

Packback is an education technology company provides AI-enabled platform helps students build and master foundational skills such as critical thinking, writing, and research. Packback is based in Chicago, Illinois.

Buy -

Seller Profile 1

SELLER

Standout Capital

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 1.0B SEK
Size Small
Type Sector Focused
DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.


Deal Context for Seller #
Overall 7 of 7
Sector: Software 7 of 7
Type: Secondary Buyout 3 of 3
Country: Sweden 3 of 3
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-05 Setly

Stockholm, Sweden

Setly is a technology-oriented accounting and payroll services provider with over 300 customers across the Nordics. By combining proprietary technology and in-house consultants in Romania, Setly can provide a broad range of high quality services in a cost-efficient way. Setly was founded in 2015 and is based in in Stockholm, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-13 Inspirit365

Oslo, Norway

Inspirit365 is an agile specialist company that guides clients through demanding digital transformation journeys using Microsoft technology. Inspirit’s professional environment consists of experts in the field, boasting the highest proportion of certified employees in the country with interdisciplinary competence ranging from advisors, project managers, and consultants, to developers and technical specialists. Inspirit365 was founded in 2020 and is based in Oslo, Norway.

Buy -

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