M&A Deal Summary

PSG Acquires Visit Group

On January 23, 2024, growth capital firm PSG acquired software company Visit Group from Standout Capital

Acquisition Highlights
  • This is PSG’s 32nd transaction in the Software sector.
  • This is PSG’s 1st transaction in Sweden.

M&A Deal Summary
Date 2024-01-23
Target Visit Group
Sector Software
Buyer(s) PSG
Sellers(s) Standout Capital
Deal Type Secondary Buyout
Advisor(s) MCF Corporate Finance (Financial)

Target

Visit Group

Göteborg, Sweden
Visit Group provides e-commerce, packaging, and distribution platforms for the tourism industry. With its collaborative commerce platform, the group serves providers of all types of lodging, ski resorts, activities, day tours, theme parks, museums, DMOs, ferry companies as well as resellers and agents. The Group’s platform optimizes customers’ sales, dynamic packaging, distribution as well as operational efficiency. Visit Group was formed in 1999 and is based in Göteborg, Sweden.

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Buyer(S) 1

Buyer

PSG

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2014
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

PSG is a growth equity investment firm focused on the software sector. The Firm looks to partner with software and technology-enabled service companies to capitalize on opportunities and accelerate growth. PSG looks to leverage its network and best practice knowledge developed from its history of investing, to implement and execute strategies on guiding companies to the next level. PSG was established in 2014 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 103 of 108
Sector (Software) 32 of 33
Type (Secondary Buyout) 8 of 8
Country (Sweden) 1 of 1
Year (2024) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-22 Vertical Knowledge

Chagrin Falls, Ohio, United States

Vertical Knowledge is a provider of open-source data, information services, and analytics. Vertical Knowledge was founded in 2006 and is based in Chagrin Falls, Ohio.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-21 Packback

Chicago, Illinois, United States

Packback is an education technology company provides AI-enabled platform helps students build and master foundational skills such as critical thinking, writing, and research. Packback is based in Chicago, Illinois.

Buy -

Seller(S) 1

SELLER

Standout Capital

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2014
PE ASSETS 1.0B SEK
Size Small
Type Sector Focused
DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.

DEAL STATS #
Overall 6 of 6
Sector (Software) 6 of 6
Type (Secondary Buyout) 3 of 3
Country (Sweden) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-13 Engage Group

Stockholm, Sweden

Engage Group provides Microsoft Dynamics 365 specialist consulting services to large companies and enterprises. Engage delivery model is truly agile and focused on customer involvement to ensure projects deliver real customer value. Engage was founded in 2018 and has offices in Stockholm, Gothenburg, Malmo, and Helsingborg.

Buy -
Mergr

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