M&A Deal Summary

Prudential Financial Acquires Assurance IQ

On September 5, 2019, Prudential Financial acquired insurance company Assurance IQ for 2.4B USD

Acquisition Highlights
  • This is Prudential Financial’s 4th transaction in the Insurance sector.
  • This is Prudential Financial’s largest (disclosed) transaction.
  • This is Prudential Financial’s 2nd transaction in the United States.
  • This is Prudential Financial’s 1st transaction in Washington.

M&A Deal Summary
Date 2019-09-05
Target Assurance IQ
Sector Insurance
Buyer(s) Prudential Financial
Deal Type Add-on Acquisition
Deal Value 2.4B USD

Target

Assurance IQ

Bellevue, Washington, United States
Assurance IQ, Inc. is a direct-to-consumer platform that transforms the buying experience for individuals seeking personalized health and financial wellness solutions. Assurance IQ is based in Bellevue, Washington.

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Buyer(S) 1

Buyer

Prudential Financial

Newark, New Jersey, United States
Category Company
Founded 1875
Sector Insurance
Employees40,366
Revenue 54.3B USD (2023)
DESCRIPTION
Prudential office building in downtown Chicago, Illinois.
Prudential office building in downtown Chicago, Illinois.

Prudential Financial is a provider of arrange of financial products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. Prudential Financial was founded in 1875 and is based in Newark, New Jersey.

DEAL STATS #
Overall 4 of 6
Sector (Insurance) 4 of 6
Type (Add-on Acquisition) 2 of 2
State (Washington) 1 of 1
Country (United States) 2 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-23 Pramerica Życie TUiR SA

Warszawa, Poland

Pramerica Życie TUiR SA is a group and individual risk protection provider. Pramerica Życie TUiR is based in Warszawa, Poland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-10 Prudential Life Insurance

Seoul, South Korea

Prudential Life Insurance Co., Ltd. is a provider of life insurance and other protection products through its signature Life Planner business and growing general agency channel. Prudential Life Insurance Co. was formed in 1989 and is based in Seoul, South Korea.

Buy $1.9B
Mergr

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