M&A Deal Summary

Providence Equity Partners Acquires Viva Gym

On April 29, 2024, private equity firm Providence Equity Partners acquired consumer services company Viva Gym from Magenta Partners and Bridges Fund Management

Acquisition Highlights
  • This is Providence Equity Partners’ 6th transaction in the Consumer Services sector.
  • This is Providence Equity Partners’ 5th transaction in Spain.

M&A Deal Summary
Date 2024-04-29
Target Viva Gym
Sector Consumer Services
Buyer(s) Providence Equity Partners
Sellers(s) Magenta Partners
Bridges Fund Management
Deal Type Secondary Buyout

Target

Viva Gym

Madrid, Spain
Viva Gym is a provider of an ultra-affordable, highly accessible gyms that make it easier for people on lower incomes to exercise, leading to healthier lifestyles and reduced risk of chronic disease. Viva Gym is based in Madrid, Spain.

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Buyer(S) 1

Buyer

Providence Equity Partners

Providence, Rhode Island, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 36.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Providence Equity Partners is a specialist private equity firm that targets investments in media, entertainment, communications, and information companies. Specifically, Providence seeks investments in wireless and wireline telephony, cable television content and distribution, music, film, publishing, radio and television broadcasting, and other media and communications sectors. Providence Equity looks to commit $150 million to $800 million of equity capital in transactions ranging from growth financings and recapitalizations, to buyouts and take-privates. Providence Equity Partners was formed in 1989 and has offices in Providence, Rhode Island; New York, New York; Los Angeles, California; London, United Kingdom; Hong Kong, China; and New Delhi, India.

DEAL STATS #
Overall 134 of 135
Sector (Consumer Services) 6 of 6
Type (Secondary Buyout) 37 of 38
Country (Spain) 5 of 5
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-17 Populous

Kansas, Missouri, United States

Populous is a global sports and entertainment venue architectural and design firm specializes in designing sports facilities, arenas, convention centers, and airports, as well as the planning and design of large-scale events. Populous was founded in 1983 and is based in Kansas, Missouri.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-05 Brandt Information Services

Tallahassee, Florida, United States

Brandt Information Services provides Software-as-a-Service recreational licensing solutions for local, state, and federal government agencies to administer the issuance of fishing, hunting, and other recreational licenses and permits. Brandt Information Services was founded in 1985 and is based in Tallahassee, Florida.

Buy -

Seller(S) 2

SELLER

Magenta Partners

London, United Kingdom

Investor Investor Investor

Category Growth Capital Firm
Founded 2007
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Magenta Partners is a private investment firm focused on opportunities throughout the UK. Magenta will consider both majority and minority equity positions and looks to invest at least £5 to £20 million per transaction. Specific areas of interest include media, financial services, renewable energy, leisure and retail. Types of transactions include MBOs, growth capital financings, recapitalizations, take privates, PIPES, and project financings. Magenta Partners LLP (formerly known as Rianta Private Equity Partnership LLP) was formed in 2007 and is based in London.

DEAL STATS #
Overall 7 of 7
Sector (Consumer Services) 2 of 2
Type (Secondary Buyout) 3 of 3
Country (Spain) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 Voly

Cheadle, United Kingdom

Voly is a multi-asset management and payment solution provider to the yachting, family office, and media sectors. It offers comprehensive accounting and treasury management solutions with curated ancillary modules, enabling yacht owners, captains, management companies, and family offices alike to manage and report a yacht’s activities in real-time with limited overhead resource. Voly is based in Cheadle, United Kingdom.

Buy -
SELLER

Bridges Fund Management

Category Asset Manager
Founded 2002
PE ASSETS 1.0B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 7 of 7
Sector (Consumer Services) 2 of 2
Type (Secondary Buyout) 5 of 5
Country (Spain) 1 of 1
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-27 Vegetarian Express

Watford, United Kingdom

Vegetarian Express is a supplier of specialist plant-based ingredients to the food service industry, with an unmatched range of over 1,000 products (including tofu, tempeh, quinoa, nuts, spices, pulses, etc.). Vegetarian Express was founded in 1987 and is based in Watford, United Kingdom.

Sell -
Mergr

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