Investment Summary

Provenance Invests In MeUndies

On November 23, 2020, growth capital firm Provenance invested in apparel/textiles company MeUndies

Investment Highlights
  • This is Provenance’s 2nd transaction in the Apparel/Textiles sector.
  • This is Provenance’s 3rd transaction in the United States.
  • This is Provenance’s 2nd transaction in California.

Investment Summary
Date 2020-11-23
Target MeUndies
Sector Apparel/Textiles
Investor(s) Provenance
Deal Type Growth Capital
Advisor(s) The Sage Group LLC (Financial)
Cooley (Legal)

Target

MeUndies

Los Angeles, California, United States
MeUndies is an underwear and loungewear company best known for its softer-than-soft basics. MeUndies was founded in 2011 and is based in Los Angeles, California.

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Investor(S) 1

Investor

Provenance

Investor Investor Investor

Category Growth Capital Firm
Founded 2017
Size Small
Type Sector Focused
DESCRIPTION

Provenance is a growth capital firm focused on omnichannel consumer brands. The Firm uses analytics to inform investments and targets growing businesses with high customer lifetime value and potential for expansion. Provenance seeks to invest $10 to $50 million per transaction. Provenance was founded in 2017 and is based in Beverly Hills, California.

DEAL STATS #
Overall 3 of 5
Sector (Apparel/Textiles) 2 of 2
Type (Growth Capital) 3 of 4
State (California) 2 of 3
Country (United States) 3 of 5
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-25 Marine Layer

San Francisco, California, United States

Marine Layer offers a wide variety of quintessentially casual California lifestyle apparel, outerwear and accessories for both men and women. Marine Layer was founded in 2010 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Fireclay Tile

San Francisco, California, United States

Fireclay Tile is a direct-to-customer U.S. tile manufacturer and retailer. The company has been handcrafting beautiful, sustainable ceramic, handpainted, brick, and glass Tile and pioneering a digital first experience that makes it easy to specify and purchase beautiful tile. Fireclay Tile was founded in 1986 and is based in San Francisco, California.

Buy -
Mergr

Product

Company

Legal